The FTC has put automobile pricing and advertising practices squarely in the compliance spotlight.

Now comes the important question: What does your dealership actually need to DO?

Join us on October 22nd for From Guidance to the Showroom: Operationalizing the FTC's Advertising Expectations, a practical webinar designed to help dealerships turn regulatory expectations into everyday operating practices.

We'll move beyond simply reviewing the FTC guidance and focus on implementation—including advertised prices, mandatory fees, rebates and discounts, dealer financing, optional products, inventory availability, third-party websites and vendor oversight.

We'll also examine how to establish ownership, identify control points, monitor advertising, document reviews, and create accountability across Marketing, BDC, Sales, F&I, and management.

The goal isn't another policy sitting on a shelf. It is a repeatable process that works from the first advertisement through the final transaction.

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